Thursday, September 4, 2008

Can Coca Cola save children’s lives?

I came across this tonight- very interesting, read below and join the facebook group to help!
Coke in Ethiopia
Coke in India
Coke in Tanzania

(and there are lots of other pics on his website)

A man named Simon Berry was thinking about how we can distribute Coca Cola all around the world, even to the most remote areas, but we can’t seem to get the needed medication to a child dying in a developing country from something as simple as diarrhoea.
He has been trying to get Coca Cola to use their amazing distribution network in developing countries to distribute rehydration salts, or special straws that filter water (by dedicating one compartment in every 10 crates as the 'life saving' compartment). He started with just a blog, and has been trying to grow support on a facebook page. He gained enough support that Coca Cola has now entered into talks with him. He is trying to find ways to keep the facebook page growing so that it shows a continued interest from the public in this cause, and he feels this is very important to keep things moving forward. He keeps an updated timeline on his website so you can follow his progress. What a neat story, he had a great idea and is making it happen!

4 comments:

Ranavan said...

Wow, Kudos to that guy!

Ricki said...

Thanks for sharing this...I'm going to join the facebook group as soon as I get home (can't access it at work).
Good for this guy for doing this! What a great idea!
Ricki

Anonymous said...

That is an unbelievably cool idea! It never ceases to amaze me how this world really can change one person at a time...if everyone did just one thing (like this man is doing), the world would be a very different place.

Alicia said...

Thanks for bringing this to my attention! I love our 'sharing network'. I'll be joining the facebook group and posting this information on my blog too. Cheers!